Meta to Begin Testing Ads on Threads in the US and Japan

Meta announced on Friday that it will start testing ads on its Threads platform with select brands in the US and Japan, as the app surpasses 300 million monthly active users. The company will closely monitor the tests before a wider rollout, allowing businesses to extend their existing Meta ad campaigns to Threads.

Jan 27, 2025 - 08:59
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Meta to Begin Testing Ads on Threads in the US and Japan
Meta announced on Friday that it will start testing ads on its Threads platform with select brands in the US and Japan, as the app surpasses 300 million monthly active users. The company will closely monitor the tests before a wider rollout, allowing businesses to extend their existing Meta ad campaigns to Threads.