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From utility to aspiration: How design transformed Mahindra’s SUV identity
Mahindra’s rugged SUVs once spoke utility over style. The 2021 design reset, Twin Peaks logo, Pratap Bose, and now NU_IQ, has flipped the script. Design is no longer garnished, its strategy reshaping Mahindra’s identity at home and abroad.
Mahindra’s rugged SUVs once spoke utility over style. The 2021 design reset, Twin Peaks logo, Pratap Bose, and now NU_IQ, has flipped the script. Design is no longer garnished, its strategy reshaping Mahindra’s identity at home and abroad.
