From 30% to all: How Mahindra’s NU_IQ targets India’s SUV heartland

Mahindra's NU_IQ represents a strategic reboot to capture India's compact SUV heartland. Dual ICE-EV capability, global safety standards, and design maturity, the platform tells the story of Mahindra's ambition to expand over 30% of the SUV market.

Aug 18, 2025 - 05:54
 0  1
From 30% to all: How Mahindra’s NU_IQ targets India’s SUV heartland
Mahindra's NU_IQ represents a strategic reboot to capture India's compact SUV heartland. Dual ICE-EV capability, global safety standards, and design maturity, the platform tells the story of Mahindra's ambition to expand over 30% of the SUV market.