Apple Shuffles AI Executive Ranks in Bid to Turn Around Siri

Apple is undergoing a rare shake-up of its executive ranks. Chief Executive Officer Tim Cook will be appointing Vision Pro creator Mike Rockwell as the in charge of the Siri virtual assistant. Apple is yet to confirm the development.

Mar 22, 2025 - 09:24
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Apple Shuffles AI Executive Ranks in Bid to Turn Around Siri
Apple is undergoing a rare shake-up of its executive ranks. Chief Executive Officer Tim Cook will be appointing Vision Pro creator Mike Rockwell as the in charge of the Siri virtual assistant. Apple is yet to confirm the development.